People Counting and Traffic Analysis System

People Counting and Traffic Analysis System


Our customer is a provider of a people-counting platform for shopping malls. In general, the platform can be adapted for many purposes: counting pedestrians on the street, traffic in an airport, etc.

The customer has hundreds of clients in Europe and Asia.


The platform had existed for many years. It had an old-fashioned design, was not device-friendly and did not satisfy modern Internet standards. It was decided to implement a new version of the product according to a new vision and end users’ needs.


The 1st phase included rewriting the web application platform using ASP.NET MVC technologies. Bootstrap library was chosen to support HTML5 and CSS3 standards. All this allowed us to create a modern lightweight web application with a simple and powerful user interface. In particular, the users can use their mobile device.

We implemented the following main features:

  • Comparison report — compares two periods in a table view.
  • Map report  compares two periods and visualizes them on the map of the shopping mall.
  • Entrance analysis report  shows visitors distribution per shopping mall entrance.
  • Productivity analysis  visualizes visitors, customers, and sales.
  • Dashboard  gives the user a quick overview of the above reports.

Arcadia's team was fully responsible for UX design, graphical design, implementation, testing and deployment of the application to the production environment.

The platform is available as a SaaS solution hosted on Azure.

Results / Benefits

The customer got a new version of the platform with a user-friendly, fast and powerful interface. The new technologies helped to fulfill end users’ needs, allowed them to analyze data and make better business decisions.

Besides, the modernization helped the customer to get more clients all over the world.



Portfolio and Project Management System
Integrated Data Management
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